A Branding Retrospective

It’s fun to look back at the evolution of our branding & packaging. We’ve gone through a few different looks since 2012 but the “Weckerly’s blue” has been ever-present.

We freshened up our logo in early 2021, thanks to designer Alyssa Hamilton! She also helped us with our first big rebrand in early 2016 before we opened our Fishtown shop. It was really fun to work on the most recent designs as a team, involving many voices throughout the company.

Packaging ice cream has some limitations, but over the years we found the right match for our pints and sandwich wrappers with sustainability in mind. Plus they look cute, which is always a plus 😉

To learn more about why we chose our packaging read here!